Tuesday, November 21, 2006
We are not a happy people. We grump around our lives complaining when someone cuts us off in traffic, when the person in front of us takes too long to pay for their groceries, when we can't buy the thing that we need RIGHT now (Sony Playstation anyone?). What is wrong with us? We have the highest standard of living, the most disposable income and yet people seem overall, disastisfied. I think it comes down to choices. We have too many. Every day we have to make too many decisions. Take coffee for instance. Used to be you just had a cup of coffee and you paid your money. Basic. Cream and sugar optional. NOW?Tall, skinny, grande, macchiato, French Vanilla, espresso, Frap-puccino, latte, capuccino and on and on. It dazzles the mind all the choices. Walk into any Staples and you don't just have pens and pencils and papers anymore. There are whole aisles devoted to the simple ball point pen - or rather ball point or gel or fountain pen and many variations of each of those. Maybe you should get a magazine to help you relax. Right. Check out any magazine aisle in any grocery store or drugstore and once again an avalanche of choices awaits you. Groceries, clothing, shoes, computers, phones - too many choices. We get confused and disoriented and then, in spite of the abundance in front of us, we get grumpy because we get afraid that somehow, somewhere a better pen, a tastier cup of coffee, a nicer vehicle awaits us. We might have made the wrong choice!